At first glance, you might think these pictures are of people dozing at home, in their beds or on their sofas, and think nothing of it.
But look again and you realise there are no personal photographs on the walls or half-drunken mugs of tea on the tables.
That is because they were snapped making the most of the show-room creature comforts in IKEA stores in China.
Far from being judged with shock and disbelief by other shoppers, it appears that this sort of behaviour is quite unremarkable in the eastern nation.
Shoppers' indifference to those who are seemingly sound alseep on the furniture they are examining, demonstrates just how different cultural norms in China are compared with in the UK.
Western onlookers however, reacted with complete confusion. One comment posted on news website Chinahush.com said: 'IKEA, I am really impressed by your tolerance!'
Sometimes some beds are just too irresistible
A tired family decide to grab 40 winks together as they nap on one of the showroom's sofas
Perhaps UK shoppers might benefit from adopting this more relaxed approach to shopping, and taking the saying, 'try before you buy' to new, more literal levels.
Could we also wear clothing in a fashion store while we browse other railings before deciding whether it's the right garment to buy.
What about buying a house: could we stay with the vendors for a week before making a decision? Or test drive a car for a couple of days to ensure it fulfills all our motorvehicle requirements before committing to it's purchase?
Either way, the image of people of all ages peacefully snoozing on beds and sofas around the shop can only be a good thing for the store - a real life advert that IKEA 's products are designed with comfort in mind.
By HELEN COLLIS
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